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From the Office of the CEO:
Monte ("Chief Zombie") Taylor, News Anchor:
Hello Everyone! Although not all of you celebrate Halloween, I wanted to say a special Friday thanks to all of you who make our jobs and our growth possible. Our Corporate Headquarters has been overflowing with energy and excitement this week as we continue to make progress and look to a huge 2009 coming at us. We hope you enjoy the upgraded NewsCast format as it allows us new freedoms in how we deliver information to you. You will continue to see this new tool become better with each issue as we bring on new information technologies. We are having fun with it, and we hope it delivers what you need. Let's be safe out there tonight, and don't forget that our LifeMap Nutrition supplements are guaranteed to ward off bats, Ghosts, and Werewolves! (This claim has not been evaluated by the FDA.)
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From the Director of Sales Office:
Scotty FrankenKufus, News Anchor:
Gooooooood Eeeeeeevening.........While you are dressing up in your scary costumes, let's take a tour through your very entertaining and educational Back Office located at www.mygenewize.com/username. Most of you are well familiar with your Back Office, but we still get a lot of calls in Customer Service and Sales asking for information on topics that are already covered for you. Here is a list of what is currently available:
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From the Director of Compliance Office
"The Semi-Evil" Doctor Robert HoekstraStein, News Anchor:
I wanted to take a break from building my terrifying TurboCharged Mark IV Monster to recognize all the efforts going on in the field to meet not only our Compliance regulations, but to match up with our mission of "heart". Most of our Affiliates understand the dangers of out-of-compliance materials and illegal product or income claims. Some continue to think that the way to sell GeneWize is to over-sell the opportunity with pressure and hype ("you'll miss out on all this money if you don't sign up today"), but we have found that the top Affiliates focus only on the benefits of the LifeMap Nutrition system and the long-term opportunity in this new market- with GeneWize positioned as the expert and pioneer in Genetically Guided Wellness products. Our best and most successful Affiliates (and the ones with the biggest checks so far) are the ones that understand this is a long-term, very large, new-market business opportunity. Founding Affiliates Jimmy Schwinn and Michael Carnivale were at the Corporate offices this week- both examples of dedicated, "big picture" thinkers that have been very supportive and understanding of start-up issues. They are business planners with a long-term vision and tons of energy. They know we have only scratched the surface on this exciting journey, and they continue to give us great feedback and assistance along the way. Thanks to Jimmy and Michael and all of our exceptional Affiliates that we work for every day.
The Two Scariest OF All Compliance Issues
1. Income claims: "You'll make $x", "You will be able to buy a Yacht", etc.
2. Product claims: "LifeMap cures....x".
On the topic of entrepreneurial risk taking, here is a continuation of the interview by Entrepreneur Magazine with Authors Mark Victor Hansen and Robert Allen. It is educational for all of us as we continue to develop our new businesses together:
Do I start out small or go for my big dream right away?
Hansen: Little shots or big shots-start at the level you are at.
Allen: Find a little dream you can achieve, and learn from experience. Then grow a big company.
What if I don't have experience? Should I go for it anyway?
Hansen: Yes! Other people with expertise can help you. You need to orchestrate the vision. Brian Epstein couldn't play any instruments, but he made the Beatles the biggest band in the world.
Any suggestions on how to stay motivated to achieve a big dream?
Allen: If you need help to stay motivated, you haven't found your authentic big dream.
Your second secret is, "Build a superlative dream team with superstars in four categories: Creatives, Advancers, Refiners and Executers." Do I need all four people to start?
Hansen: You need two to start. People have one dominant and one recessive style—you can test yourself here. You need to complement your weaknesses.
Allen: A Creative and [an] Advancer usually get together to start. Don't let a Refiner in at the beginning. They will punch a hole in your balloon, and you may not be able to say, "Good, go away, we will discover a way to make it happen and get back to you."
You need to build confidence first. Who must be on the team in the beginning to ensure success?
Hansen: The visionary. When Jack Canfield and I did Chicken Soup for the Soul, he said, "I don't know if we are going to sell one or a million." I said, "Let me run the show because I know it will sell more than a million."
Allen: Everything flows from vision, but you will be as weak as your weakest link. Eventually, you need a complete team, or you'll be slowed down.
How do I get a superstar on my team?
Hansen: You can easily create a virtual team full of superstars. Thirty years ago, when I was bankrupt, I had Walt Disney; Napoleon Hill, author of Think and Grow Rich [Ballantine Publishing Group]; and John F. Kennedy on my team, because I read their books and interviews. And when you take action and prove you can build your dream, others will be inspired to help.
Allen: If you are doing it, then you are ready to be mentored.
Hansen: Find the one person to push it to reality.
Allen: You can also go to your most influential contacts and ask them for potential team members.
What are some unique ways to contact superstars?
Allen: Help them achieve their top three goals, and they will be willing to help you. Do something unique-find out what your mentor's favorite charities are, and get involved in raising money for them. It goes back to benefitting others. How do I thank superstars who help me?
Hansen: There is the tangible—cash and options. Do something that people normally wouldn't do for themselves—take them on a shopping spree, or buy them a massage.
Allen: It's usually not money. Show them that you've used their advice to create incredible success for yourself, and agree to mentor someone just like they did you.
Your third secret is: "You've got to create multiple streams of income so you have an everlasting flow of revenue." What are multiple streams of income?
Hansen: Culture teaches us to get jobs, keeping us one step from being rich. I want people to get their MBAs: massive bank accounts. There are four areas where most people make their money: real estate, infopreneuring, the Web and their own businesses. Discover ways to create residual income in each one of these areas.
Allen: Create products that bring in money when you are not there. For example, using infopreneuring—a hybrid of information and entrepreneur—we market and sell books, seminars and other licensed products that contain our information and others' [information].
If my business only produces one stream of income, what is the first step I should take to create multiple streams of income?
Hansen: Write down what is going on in your fantasy world. What is the goal you want to achieve? Define the business areas you want to start and how you can make them a reality. Then use your dream team and other experts to poke holes in your ideas to discover what will work.
Allen: Read my book, Multiple Streams of Income: How to Generate a Lifetime of Unlimited Wealth [John Wiley and Sons], for other ideas.
How do I figure out which idea will produce the best results, especially if I do not have the money to hire experts or develop new products?
Allen: I don't believe in spending lots of money to launch a new idea. You don't need money-you just need a great idea.
Hansen: Taking nothing and finding a way to create something is the perfect way to start. Get your team together, and ask how you can implement your dream. Bounce your idea off other business owners; you will discover new ways.
Allen: Start with the idea you are the most interested in. It's the one that you are probably destined to do anyway.
How long should I expect an income stream to last?
Allen: Good question. If it's free and clear, real estate lasts the rest of your life and beyond. If it's generic information, you can market it for 20 years or more. If it's a product, three to five years.
How do I motivate customers to keep purchasing my products or services?
Hansen: This is the entrepreneur's greatest challenge-continually finding new customers while keeping the old ones. Create ways to constantly improve the deal by discovering what people want and how you can deliver it to them.
Allen: Add a bonus that is more valuable than the product itself, and give that bonus for free.
One last question: Can we create "everlasting flows of income"?
Allen: Absolutely! Money in a bank, a savings account or a Treasury bill can generate endless cash flow.
Hansen: Constantly find new ways to give it away and help everyone. It will come back to you multiple times.
Have a special and great Friday. We love your enthusiasm and appreciate your kind and supportive words as we grow GeneWize with you. Uh-oh....I have to get back to the Laboratory now.....I think I hear some strange noises.....
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From the Director of Customer Service:
Linda "Vampira" Chamberlain, News Anchor:
Happy Friday and a Special Spooky thanks to all of you for your input and this past week. For today's Treat I believe I can go out on a limb here and let you in on a secret or two. We have some amazing additions coming to your Back Office in the next few days. These new reports will give you a full view of your down-line chart and make it amazingly easy to see how your business is progressing. The team has been busy working out the details, but the credit goes to you for telling us what you need to run your business smoothly. Prepare to be excited, save some of that candy for me!
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From the Director of Marketing Communications Office:
Gary "Hunchback" Beeman, News Anchor:
Hello to all my fellow Goblins and Ghosts out there. We had a huge week! Tuesday was a great get-together with Brett Dabe, Tom Wood, and many VIP Affiliates, new Affiliates, and new prospects. I continue to be impressed with the caliber of people coming over to GeneWize, and we are starting to attract people out of other major organizations in the nutrition and direct marketing arenas. We have been building GeneWize long enough now that the credibility is there for these veteran business builders to feel comfortable enough to join our Team. We are no longer in that early "they might be a flash in the pan" worry stage. If you know or have access to any of these experienced marketers, it's a great time to talk to them about the opportunity. Don't forget- while we have made tremendous progress and grown beyond our expectations, we are still only 12 weeks old and in the very earliest stages of this long journey. "Ground Floor"? We still haven't scratched the surface.
As they say, "the best is yet to come". We are now preparing for the next annual Corporate Event in February, and we want you and your Teams to get this one on your calendars right away. February 19, 20, and 21 in Orlando. Over the next few issues we will detail some of what you will see, but for the moment let me tell you that you absolutely don't want to miss it, and it will sell out quickly. This is a chance to rub elbows and learn from the top Affiliate Leaders, to see new products, learn new selling techniques, meet the Scientists and Doctors behind the Products, and get a huge head-start on 2009. For those of you who want to secure seats and hotel rooms, get your attendee list ready for early next week. I know I am repeating myself, but I don't want anyone to be disappointed- this event WILL sell out, so get ready!
GeneWize National Leadership Event February 19,20,21,22 2009.
Reminders:
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Monday: |
Leadership Update Call (Affiliates Only) 20 minute max. 712-432-7670 Access Code - 14159# 8:00 PM EST |
| Thursday: | Business Presentation Call (Bring Your Guests) 15 minutes max. 712-432-7670 Access Code - 14159# 8:00 PM EST |
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| 24 Hour Recorded Calls: | Replay of Latest Monday & Thursday Calls 712-432-8980 then Enter The Access Code 14159 then 1# for Monday, 2# for Thursday |
More News Next Time...
The statements in this publication have not been evaluated by the U.S. Food and Drug Administration. The GeneWize products and services are not intended to diagnose, treat, cure, prevent any disease, or replace the advice of any medical professional.
| © COPYRIGHT 2009, GENELINK BIOSCIENCES, INC ALL RIGHTS RESERVED. | www.genewize.com |
